First Diamonds: Private Jewellery + Gem Shopping in Cape Town

Whether you’re shopping for the perfect engagement ring, a meaningful gift, a luxury timepiece, or an investment piece, First Diamonds offers an exceptional array of precious treasures. From classic white and fancy-coloured diamonds to tanzanite, rare gemstones, and fine jewellery, each piece is selected to be treasured for generations.

South Africa’s largest diamond dealer and jewellery manufacturer is based in Cape Town’s city centre, offering a discreet and private luxury buying experience. With expert guidance, guests can explore certified loose stones, handcrafted jewellery, prestigious pre-owned luxury timepieces, and investment-grade gold, silver, and platinum proof coins in an elegant, appointment-only showroom.

A jewellery treasure chest

The collections range from timeless classics to bold, contemporary creations, each crafted to exceptional standards. Whether your taste leans towards an elegant diamond solitaire, a refined tennis bracelet or classic tanzanite stud earrings, or you’re drawn to intricate settings or statement pieces, every design celebrates exceptional craftsmanship and enduring beauty.

Discover dazzling diamonds, rare tanzanite, vibrant Zambian emeralds, and rich Mozambican rubies. While there, you can also explore an exclusive collection of prestigious pre-owned luxury timepieces – including Rolex, Cartier, Audemars Piguet, and TAG Heuer.

Creating your perfect piece should be as personal as the story behind it. Choose the gemstone that speaks to you – whether it’s a sparkling diamond or entrancing tanzanite – then select the cut you love, from timeless emerald and radiant cuts to elegant princess, trillion, and more.

Finally, pair it with the setting that perfectly reflects your style. The result is a piece that’s uniquely yours, crafted to be treasured for generations. This level of choice and personalisation is all part of First Diamonds’ Private Buying Experience™.

Beyond the sparkle

Diamonds are more than the proverbial “girl’s best friend” – they’re tangible assets prized for their rarity, beauty, and enduring value. As South Africa is home to some of the world’s most celebrated diamonds, its exceptional stones continue to be sought after by collectors and discerning buyers worldwide.

First Diamonds specialises in crafting exquisite pieces of jewellery using only the finest quality Diamonds, ethically sourced from the mines in Africa. Each diamond is carefully selected and rigorously graded according to the 4Cs: carat weight, colour, clarity and cut. Their strict standards ensure that you receive only the most exquisite and beautiful stones – a meaningful legacy to enjoy today and pass on to future generations.

First Diamonds also deals with investment-proof gold, silver and platinum coins as well as investment loose diamond and tanzanite stones, for diversifying your investment portfolio or preserving generational wealth.

Personal shopping

At its elegant, appointment-only luxury studio in the heart of the vibrant Bree Street precinct, First Diamonds offers an exclusive Private Buying Experience™. Making the journey of acquiring fine jewellery as memorable as the piece itself, guests enjoy a private consultation with a dedicated consultant, exclusive access to an extensive collection of high-quality jewellery, and a discreet, personalised shopping experience tailored to their individual preferences.

For added convenience, First Diamonds offers private virtual consultations, exclusive satellite studios in Johannesburg and London, and secure worldwide shipping, ensuring an exceptional buying experience wherever you are in the world.

Opening times By appointment
Contact 083 404 3553, reception@firstdiamonds.co.za
Where to find it Fifth floor, 33 Bree Street, Cape Town
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